logo

Certified Business Training

Providing quality Sales, Management and HR Training Globally 

Cognition Training provide training course and bespoke training solutions for organisations all over the World. 
FAST delivery  and no nonsense content that is easy to digest and importantly put straight into action.

 

All courses are accredited by Training Standards™
On completion you will be provided with a Certificate and a set of digital Credentials to showcase your learning and your achievements

Get the best out of your people


Harnessing the potential of your workforce requires a commitment to their continuous development and learning.

Cognition Training provides exactly that. Our courses are designed to equip your employees with the essential skills they need to excel in their roles, from sales techniques to personal development strategies.

By investing in our training programs, you're empowering your team with the knowledge and skills they need to achieve, grow, and exceed expectations. This, in turn, will boost productivity, improve morale, and foster a culture of continuous improvement within your organization.

 

Learn at your comfort from your home or workspaceand earn a Certificate of comletion and recognised CPD points to show to emplyoers and clients.

Work your way through your program work-book to re-inforce learning and to  track your progress

Quick to complete  and fun to do. All of our learning events are backed up with assignments for you to solidify your understanding of the key concepts you have learned 

If you want to expland your knowledge further we provide you with a comprehensive list of further readin and resources to help you do so

Multi Layer Image

The Cognition Training Approach

Moreover, Cognition Training's unique approach prioritizes practical knowledge and application, not just theoretical understanding.

Our online video lessons, comprehensive workbooks, and hands-on activities are carefully crafted to engage learners and promote active application of new knowledge.

We encourage learners to clearly define their learning journey and support them throughout, celebrating their achievements with co-branded certificates and CPD points.

As a result, your staff don’t just learn - they become more confident, self-aware, and capable, bringing their newfound expertise to your business and enhancing their professional growth. With Cognition Training, you don’t just get the best training, you get the best out of your people.

Our courses & programs for IT Sales


All of our courses are delivered on our secure  Learning Platform in high quality video and audio format. We refresh our content on a regular basis to ensure that your staff are always getting quality training 

Introduction to IT Sales

The importance of sales in IT

 Roles and responsibilities in IT sales

How IT sales differ from other sales

 Basics of IT Markets

Understanding the IT market and its sectors

Key industry trends and emerging technologies

Importance of keeping up-to-date with the IT industry

Understanding the IT Buyer

The IT decision-making process

Different types of IT buyers and their needs

 Building relationships with IT decision makers

 Communication Skills

 Verbal and non-verbal communication

Active listening and questioning techniques

Tailoring your message for different audiences

Presentation Skills

Fundamentals of an effective sales presentation

Using visual aids and storytelling

Practice and feedback sessions

Negotiation Skills

Principles of negotiation in sales

Tactics and strategies for successful negotiation

Handling objections and rejections

Building Rapport and Trust

The importance of rapport and trust in sales

Strategies for building and maintaining rapport

The Sales Cycle

Overview of the sales cycle

Strategies for each stage of the sales cycle

Lead Generation and Qualification

Methods of lead generation in IT sales

Qualifying leads and identifying prospects

Sales Meetings and Follow-ups

Conducting effective sales meetings

Importance and techniques of sales follow-ups

Closing Techniques

Various closing techniques and when to use them

Overcoming common hurdles in closing

Time Management

Techniques for effective time management in sales

Prioritization and planning strategies

Resilience and Stress Management

Building resilience in the face of rejection

Strategies for managing stress in a sales role

Continuous Learning and Self-Improvement

Importance of continuous learning in sales

Developing a personal action plan for improvement

Personal Branding

Developing and projecting your personal brand

Utilizing personal branding in sales

Role of Technology in IT Sales

Building resilience in the face of rejection

Strategies for managing stress in a sales role

Customer Relationship Management (CRM) Tools

Importance of continuous learning in sales

Developing a personal action plan for improvement

Social Selling

Developing and projecting your personal brand

Utilizing personal branding in sales

Data and Analytics in Sales

Building resilience in the face of rejection

Strategies for managing stress in a sales role

Take your career to new heights

Look what our students say 


“I was very impressed with the content and I was able to put it into use straight away. The additional Resources were a fantastic help and really helped me to absorb the informatiion" 

Jake Underhill 

Utopia Studios - London 

Talk to a program advisor


Leave your details below and our program advisor will get in touch and guide you about the application process, scholarships and any other questions you may have.

Full Name*
Phone*
  • Andorra(+376)
  • United Arab Emirates(+971)
  • Afghanistan(+93)
  • Antigua & Barbuda(+1 268)
  • Anguilla(+1 264)
  • Albania(+355)
  • Armenia(+374)
  • Angola(+244)
  • Antarctica(+8)
  • Argentina(+54)
  • Samoa (American)(+1 684)
  • Austria(+43)
  • Australia(+61)
  • Aruba(+297)
  • Åland Islands(+358 18)
  • Azerbaijan(+994)
  • Bosnia & Herzegovina(+387)
  • Barbados(+1 246)
  • Bangladesh(+880)
  • Belgium(+32)
  • Burkina Faso(+226)
  • Bulgaria(+359)
  • Bahrain(+973)
  • Burundi(+257)
  • Benin(+229)
  • St Barthelemy(+590)
  • Bermuda(+1 441)
  • Brunei(+673)
  • Bolivia(+591)
  • Caribbean NL(+599)
  • Brazil(+55)
  • Bahamas(+1 242)
  • Bhutan(+975)
  • Botswana(+267)
  • Belarus(+375)
  • Belize(+501)
  • Canada(+1)
  • Cocos (Keeling) Islands(+61)
  • Congo (Dem. Rep.)(+243)
  • Central African Rep.(+236)
  • Congo (Rep.)(+242)
  • Switzerland(+41)
  • Côte d'Ivoire(+225)
  • Cook Islands(+682)
  • Chile(+56)
  • Cameroon(+237)
  • China(+86)
  • Colombia(+57)
  • Costa Rica(+506)
  • Cuba(+53)
  • Cape Verde(+238)
  • Curaçao(+599)
  • Christmas Island(+61)
  • Cyprus(+357)
  • Czech Republic(+420)
  • Germany(+49)
  • Djibouti(+253)
  • Denmark(+45)
  • Dominica(+1 767)
  • Dominican Republic(+1 809)
  • Algeria(+213)
  • Ecuador(+593)
  • Estonia(+372)
  • Egypt(+20)
  • Western Sahara(+212)
  • Eritrea(+291)
  • Spain(+34)
  • Ethiopia(+251)
  • Finland(+358)
  • Fiji(+679)
  • Falkland Islands(+500)
  • Micronesia(+691)
  • Faroe Islands(+298)
  • France(+33)
  • Gabon(+241)
  • Britain (UK)(+44)
  • Grenada(+1 473)
  • Georgia(+995)
  • French Guiana(+594)
  • Guernsey(+44 1481)
  • Ghana(+233)
  • Gibraltar(+350)
  • Greenland(+299)
  • Gambia(+220)
  • Guinea(+224)
  • Guadeloupe(+590)
  • Equatorial Guinea(+240)
  • Greece(+30)
  • South Georgia & the South Sandwich Islands(+99)
  • Guatemala(+502)
  • Guam(+1 671)
  • Guinea-Bissau(+245)
  • Guyana(+592)
  • Hong Kong(+852)
  • Honduras(+504)
  • Croatia(+385)
  • Haiti(+509)
  • Hungary(+36)
  • Indonesia(+62)
  • Ireland(+353)
  • Israel(+972)
  • Isle of Man(+44 1624)
  • India(+91)
  • British Indian Ocean Territory(+246)
  • Iraq(+964)
  • Iran(+98)
  • Iceland(+354)
  • Italy(+39)
  • Jersey(+44 1534)
  • Jamaica(+1 876)
  • Jordan(+962)
  • Japan(+81)
  • Kenya(+254)
  • Kyrgyzstan(+996)
  • Cambodia(+855)
  • Kiribati(+686)
  • Comoros(+269)
  • St Kitts & Nevis(+1 869)
  • Korea (North)(+850)
  • Korea (South)(+82)
  • Kuwait(+965)
  • Cayman Islands(+1 345)
  • Kazakhstan(+7)
  • Laos(+856)
  • Lebanon(+961)
  • St Lucia(+1 758)
  • Liechtenstein(+423)
  • Sri Lanka(+94)
  • Liberia(+231)
  • Lesotho(+266)
  • Lithuania(+370)
  • Luxembourg(+352)
  • Latvia(+371)
  • Libya(+218)
  • Morocco(+212)
  • Monaco(+377)
  • Moldova(+373)
  • Montenegro(+382)
  • St Martin (French)(+590)
  • Madagascar(+261)
  • Marshall Islands(+692)
  • North Macedonia(+389)
  • Mali(+223)
  • Myanmar (Burma)(+95)
  • Mongolia(+976)
  • Macau(+853)
  • Northern Mariana Islands(+ 1 670)
  • Martinique(+596)
  • Mauritania(+222)
  • Montserrat(+1 664)
  • Malta(+356)
  • Mauritius(+230)
  • Maldives(+960)
  • Malawi(+265)
  • Mexico(+52)
  • Malaysia(+60)
  • Mozambique(+258)
  • Namibia(+264)
  • New Caledonia(+687)
  • Niger(+227)
  • Norfolk Island(+672)
  • Nigeria(+234)
  • Nicaragua(+505)
  • Netherlands(+31)
  • Norway(+47)
  • Nepal(+977)
  • Nauru(+674)
  • Niue(+683)
  • New Zealand(+64)
  • Oman(+968)
  • Panama(+507)
  • Peru(+51)
  • French Polynesia(+689)
  • Papua New Guinea(+675)
  • Philippines(+63)
  • Pakistan(+92)
  • Poland(+48)
  • St Pierre & Miquelon(+508)
  • Pitcairn(+870)
  • Puerto Rico(+1 787)
  • Palestine(+970)
  • Portugal(+351)
  • Palau(+680)
  • Paraguay(+595)
  • Qatar(+974)
  • Réunion(+262)
  • Romania(+40)
  • Serbia(+381)
  • Russia(+7)
  • Rwanda(+250)
  • Saudi Arabia(+966)
  • Solomon Islands(+677)
  • Seychelles(+248)
  • Sudan(+249)
  • Sweden(+46)
  • Singapore(+65)
  • St Helena(+290)
  • Slovenia(+386)
  • Svalbard & Jan Mayen(+47)
  • Slovakia(+421)
  • Sierra Leone(+232)
  • San Marino(+378)
  • Senegal(+221)
  • Somalia(+252)
  • Suriname(+597)
  • South Sudan(+211)
  • Sao Tome & Principe(+239)
  • El Salvador(+503)
  • St Maarten (Dutch)(+599)
  • Syria(+963)
  • Eswatini (Swaziland)(+268)
  • Turks & Caicos Is(+1 649)
  • Chad(+235)
  • French Southern Territories(+99)
  • Togo(+228)
  • Thailand(+66)
  • Tajikistan(+992)
  • Tokelau(+690)
  • East Timor(+670)
  • Turkmenistan(+993)
  • Tunisia(+216)
  • Tonga(+676)
  • Turkey(+90)
  • Trinidad & Tobago(+1 868)
  • Tuvalu(+688)
  • Taiwan(+886)
  • Tanzania(+255)
  • Ukraine(+380)
  • Uganda(+256)
  • US minor outlying islands(+1)
  • United States(+1)
  • Uruguay(+598)
  • Uzbekistan(+998)
  • Vatican City(+379)
  • St Vincent(+1 784)
  • Venezuela(+58)
  • Virgin Islands (UK)(+1 284)
  • Virgin Islands (US)(+1 340)
  • Vietnam(+84)
  • Vanuatu(+678)
  • Wallis & Futuna(+681)
  • Samoa (western)(+685)
  • Yemen(+967)
  • Mayotte(+262)
  • South Africa(+27)
  • Zambia(+260)
  • Zimbabwe(+263)
Country*
Please fill all the required fields!
Please accept terms and conditions to proceed
Please wait